About us

The company

At Fish Inc Lures we specialize in the development and manufacture of high quality products.  With a focus on artificial lure fishing, we look at what works, modify to improve and innovate to progress.

With many years of experience in the fishing tackle import, export and domestic wholesale trade, we have extensive knowledge of the industry. Having in the past only dealt with what was available to us, the next logical step was to start developing what we want. This resulted in a shift in our focus to the international market of product development and manufacturing.

  • Currently we specialize in salt and fresh water artificial lures, including soft baits, hard baits and metal baits
  • We have over50 production molds covering the three different categories, with more being added on a monthly basis.
  • Each one of our products goes through months of designing, refining and testing to ensure a quality end product.
  • We also work closely with our customers to develop or modify our products based on their individual needs, so you get what you want.
  • We have an extensive color reference available but customized colors are also welcomed.


The team

Our head office is based in China due to lower costs and efficiency in production. We pride ourselves in that we will never sacrifice price over quality and to this end we aim to provide products to the market that are superior in quality and design and are still competitive in price.

Our sales and marketing team is based in South Africa as we are blessed with phenomenal fresh and saltwater fishing, which affords us great opportunities to test and develop products that we know work and don’t just look good.

As passionate fisherman, we have the experience and knowledge of what works.  We aim to develop products that we would use with confidence, and then bring these products to the rest of the world